Programmatic buying is becoming increasingly popular within digital advertising channels, but questions are surfacing about the authenticity and value of each impression. Recent studies have shown that a material amount of Internet traffic is generated by bots and other non-human activity, while even more ads are considered non-viewable impressions.
OpenX is taking a lead role in developing technology to address these issues. As part of our Traffic Quality webinar series, OpenX experts will examine the set of challenges facing programmatic buying, initiatives the industry is adopting and how OpenX has developed propriety software that takes a dual human and real-time approach to protect ad buyers. In this 45-minute discussion, we’ll cover the following:
- The growth of digital advertising
- Dissecting the challenges to quality impressions
- Industry initiatives to address the problem
- Recent OpenX investments and upcoming enhancements
- Key takeaways to ensure quality impressions
- Live Q&A
To join our webinar on Wednesday, Sept. 18, at 11 a.m. PDT, click here to register.
